Welcome! Nearly 20 years ago, while working for Starbucks Coffee Company, I discovered coloring inside the lines isn't a formula for growth. I learned individuals and organizations need to challenge their comfort zones in order to grow. My passion then became creating awareness around current or conventional communication both inside and outside a company, identify what no longer works, and explore new ways to communicate. This passion blossomed into the Life Simplified for Business brand in 2007. Since starting this journey, I have helped companies and individuals, nationwide, ready for change, to grow their business by understanding how they communicate. Whether it is consulting with executives, training new managers or helping develop social media strategy, I challenge the status quo to move beyond what has been to what can be. My commitment to support the business community growth was recognized by the Tri-Town Chamber of Commerce and the Commonwealth of Massachusetts.
“I think that at the start of a game, you’re always playing to win, and then maybe if you’re ahead late in the game, you start playing not to lose. The true competitors, though, are the ones who always play to win.” ~ Tom Brady Superbowl Champions – The New England Patriots Good morning from Read more about Play To Win: A Lesson from Tom Brady and the New England Patriots[…]
“Anticipated, personal, and relevant advertising always does better than unsolicited junk.” ~ Seth Godin January First Every January, I unsubscribe from email lists I deleted more than read throughout the year. My thought is, if they become relevant again, I can always resubscribe. At least for the moment, my inbox becomes a little cleaner. What Read more about Don’t Sell Junk | Life Simplified Business Solutions[…]
Good content always has an objective; it is created with intent. It therefore carries triggers to action. ~ Anne Handley The Social Media Marketing Conversation I’m sitting in another meeting listening to the same conversation around social media marketing. “It’s great. We need to do it. Let’s get the intern to set us up on Read more about Your Social Media Marketing Call To Action[…]