Welcome! Nearly 20 years ago, while working for Starbucks Coffee Company, I discovered coloring inside the lines isn't a formula for growth. I learned individuals and organizations need to challenge their comfort zones in order to grow. My passion then became creating awareness around current or conventional communication both inside and outside a company, identify what no longer works, and explore new ways to communicate. This passion blossomed into the Life Simplified for Business brand in 2007. Since starting this journey, I have helped companies and individuals, nationwide, ready for change, to grow their business by understanding how they communicate. Whether it is consulting with executives, training new managers or helping develop social media strategy, I challenge the status quo to move beyond what has been to what can be. My commitment to support the business community growth was recognized by the Tri-Town Chamber of Commerce and the Commonwealth of Massachusetts.
“When taking a content-first approach, our job as marketers is not to create more content…it’s to create the minimum amount of content with the maximum amount of results.” Robert Rose Last week we talked about collecting content creating a content library. Now it is time to use it. The Next Tool…Your Content Calendar Read more about Content Calendar: The Secret to Your Success[…]
“Content is the emotional and informational bridge between commerce and consumer.” ~ Jay Baer, President & Social Media and Content Marketing Strategist, Convince and Convert. How Often Do I Need To Post? It’s day one of my new social media strategy certificate program, and just like all the other classes, this is the hottest question Read more about What Is A Content Library?[…]
The Call The phone rings. You glance at the number and cringe. It’s that customer. The one who takes all your time, is never happy, and always seems to need “a little more help.” Marketing Plan Ah-Ha Early in my business, I had several of those clients. I told a colleague, “I think I attract Read more about Marketing Plan Delivers Ideal Customers[…]