When I mention inbound marketing channels to my classes and clients, at first I get a blank stare. Then I get a brave answer…Facebook?…note the question mark at the end.
I’ve put together 32 marketing channels to get you started as you put together your inbound marketing plan.
Inbound Marketing Channels Definition
Inbound marketing channels or digital marketing channels are the online places where you get to know your potential customers and they get to know you. Your potential customers could be online right now researching solutions to a problem, planning a vacation, or replace a faucet and find your blog, website or video. These are your marketing channels.
Here’s a checklist of for quick reference.
- Facebook Business Pages
- LinkedIn Company Pages
- Google +
- Google + Business Pages (Google Places)
- Ads (on social)
- Google Adsense
- Review sites – Yelp, TripAdvisor, Angie’s List
- Landing pages
- Online article sites and eZines.
- Local online newspaper blogs
- Merchant Circle
- Social bookmarking site – StumbleUpon, Delicious
- Email marketing – Mailchimp, Constant Contact
This list is only a small portion of the channels you can you. At first it can feel overwhelming. Not to worry. If you are new to inbound marketing start with the channels you are most familiar. Use this list and check off the channels you use most frequently. From there you can narrow it down by researching which your customers also use.
Don’t be intimidated by all the choices. Keep it simple. It’s better to start using one channel rather than overextending yourself by trying to do it all.