32 Marketing Channels To Get Started


When I mention inbound marketing channels to my classes and clients, at first I get a blank stare.  Then I get a brave answer…Facebook?…note the question mark at the end.

I’ve put together 32 marketing channels to get you started as you put together your inbound marketing plan.

Inbound Marketing Channels Definition

Inbound marketing channels or digital marketing channels are the online places where you get to know your potential customers and they get to know you.  Your potential customers could be online right now researching solutions to a problem, planning a vacation, or replace a faucet and find your blog, website or video. These are your marketing channels.

Here’s a checklist of  for quick reference.

  1. Website
  2. Blog
  3. Facebook
  4. Facebook Business Pages
  5. LinkedIn
  6. LinkedIn Company Pages
  7. Twitter
  8. Google +
  9. Google + Business Pages (Google Places)
  10. Pinterest
  11. Instagram
  12. YouTube
  13. Vine
  14. Ads (on social)
  15. Google Adsense
  16. Review sites – Yelp, TripAdvisor, Angie’s List
  17. Landing pages
  18. Slideshare
  19. WordPress
  20. Blogger
  21. Typepad
  22. Online article sites and eZines.
  23. Local online newspaper blogs
  24. Flickr
  25. FourSquare
  26. Merchant Circle
  27. Alignable
  28. Tumblr
  29. Vimeo
  30. Goodreads
  31. Social bookmarking site – StumbleUpon, Delicious
  32. Email marketing – Mailchimp, Constant Contact

This list is only a small portion of the channels you can you.  At first it can feel overwhelming.  Not to worry.  If you are new to inbound marketing start with the channels you are most familiar.  Use this list and check off the channels you use most frequently.  From there you can narrow it down by researching which your customers also use.

Don’t be intimidated by all the choices.  Keep it simple.  It’s better to start using one channel rather than overextending yourself by trying to do it all.