Actions Speak Louder Than Words

  80% of businesses believe they deliver “superior” customer service. Only 8% of the businesses’ customers agree. Holy disconnect Batman! ~ Peter Shankman, Zombie Loyalists When I read this statistic at the opening of Zombie Loyalists: Using Great Service to Create Rabid Fans, I thought, “Wow! That’s probably why I shop at Trader Joe’s more Read more about Actions Speak Louder Than Words[…]

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Content Calendar: The Secret to Your Success

“When taking a content-first approach, our job as marketers is not to create more content…it’s to create the minimum amount of content with the maximum amount of results.” Robert Rose     Last week we talked about collecting content creating a content library.  Now it is time to use it. The Next Tool…Your Content Calendar Read more about Content Calendar: The Secret to Your Success[…]

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What Is A Content Library?

“Content is the emotional and informational bridge between commerce and consumer.” ~ Jay Baer, President & Social Media and Content Marketing Strategist, Convince and Convert.   How Often Do I Need To Post? It’s day one of my new social media strategy certificate program, and just like all the other classes, this is the hottest question Read more about What Is A Content Library?[…]

marketing-plan

Marketing Plan Delivers Ideal Customers

The Call The phone rings.  You glance at the number and cringe.  It’s that customer.  The one who takes all your time, is never happy, and always seems to need “a little more help.” Marketing Plan Ah-Ha Early in my business, I had several of those clients.  I told a colleague, “I think I attract Read more about Marketing Plan Delivers Ideal Customers[…]