Value is in the Eye of Your Customers

  Value, Is Not About You “Buy our stuff because it’s good for you,” could be a mantra for marketing and advertising pre-social media.  Things are different now. Small business owners tell me they are frustrated because people aren’t jumping off their Facebook page and making their phone ring.  When I look at what they Read more about Value is in the Eye of Your Customers[…]

How Can I Get More Done In My Day?

It is not enough to be busy…The question is: what are we busy about? ~ Henry David Thoreau Trying To Get It All Done Are you challenged getting your to do list done? Personally, I there are over 150 items on my list for this month alone!  Without a plan, I feel discouraged, demotivated run Read more about How Can I Get More Done In My Day?[…]

Do I Need a Marketing Plan?

  60% of the most effective B2C marketers have a documented strategy – Content Marketing Institute With a documented content strategy, producing a variety of engaging content for customers will be easier.  This is a great marketing tactic that should be absorbed – and acted on. – Neil Patel   Working Without a Marketing Plan Read more about Do I Need a Marketing Plan?[…]

Why Is Time Management So Hard?

“Give me six hours to chop down a tree and I will spend the first sharpening the ax.” ~ Abraham Lincoln Ugh, Another Time Management Seminar I remember saying those exact words early in my career.  I believed I planned well.  My job didn’t allow me to stay on top of things.  Customer questions, employee Read more about Why Is Time Management So Hard?[…]