Value is in the Eye of Your Customers

  Value, Is Not About You “Buy our stuff because it’s good for you,” could be a mantra for marketing and advertising pre-social media.  Things are different now. Small business owners tell me they are frustrated because people aren’t jumping off their Facebook page and making their phone ring.  When I look at what they Read more about Value is in the Eye of Your Customers[…]

Do I Need a Marketing Plan?

60% of the most effective B2C marketers have a documented strategy – Content Marketing Institute With a documented content strategy, producing a variety of engaging content for customers will be easier.  This is a great marketing tactic that should be absorbed – and acted on. – Neil Patel Working Without a Marketing Plan I’m a Read more about Do I Need a Marketing Plan?[…]

How Do I Find Work Life Balance?

“Work is a rubber ball. If you drop it, it will bounce back. The other four balls – family, health, friends, integrity – are made of glass. If you drop one of these it will be irrevocably scuffed, nicked perhaps shattered.” ~ Gary Keller What Is Work Life Balance? Ah, the old work life balance Read more about How Do I Find Work Life Balance?[…]