content-calendar

Content Calendar: The Secret to Your Success

“When taking a content-first approach, our job as marketers is not to create more content…it’s to create the minimum amount of content with the maximum amount of results.” Robert Rose     Last week we talked about collecting content creating a content library.  Now it is time to use it. The Next Tool…Your Content Calendar Read more about Content Calendar: The Secret to Your Success[…]

content-marketing-jay-baer-quotes

What Is A Content Library?

“Content is the emotional and informational bridge between commerce and consumer.” ~ Jay Baer, President & Social Media and Content Marketing Strategist, Convince and Convert.   How Often Do I Need To Post? It’s day one of my new social media strategy certificate program, and just like all the other classes, this is the hottest question Read more about What Is A Content Library?[…]

marketing-plan

Marketing Plan Delivers Ideal Customers

The Call The phone rings.  You glance at the number and cringe.  It’s that customer.  The one who takes all your time, is never happy, and always seems to need “a little more help.” Marketing Plan Ah-Ha Early in my business, I had several of those clients.  I told a colleague, “I think I attract Read more about Marketing Plan Delivers Ideal Customers[…]

text-deliver

Text and Deliver

  Text: The Next Marketing Frontier Text marketing is already here. You may already be receiving notifications such as your pizza delivery  (think Domino’s commercial) or, my favorite, your Amazon package has arrived.  You might even receive messages as you get close to your favorite store about their daily specials. Studies show, and so has Read more about Text and Deliver[…]

Value is in the Eye of Your Customers

  Value, Is Not About You “Buy our stuff because it’s good for you,” could be a mantra for marketing and advertising pre-social media.  Things are different now. Small business owners tell me they are frustrated because people aren’t jumping off their Facebook page and making their phone ring.  When I look at what they Read more about Value is in the Eye of Your Customers[…]