Customer Care – Want More For Your Customer

  Customer Research I’ve been immersed in customer service books lately as research for my new book, In Search of Customers, coming out later this year. Taking care of customers has always been important to me.  When I was at Starbucks, my job was to take care of my clearly defined internal and external customers. Read more about Customer Care – Want More For Your Customer[…]

Agile Marketing | Social Media Checklist | Facebook Audience Optimization

Here are some interesting Marketing articles we read this week!   Today Marketers need to take an interactive approach to engage their audiences, their companies and their cross-functional teams. Agile vs. Traditional Marketers [Infographic] – Marketing Profs We loved this social media checklist!  Not only is it pretty 🙂 but it’s really useful. The 2016 Read more about Agile Marketing | Social Media Checklist | Facebook Audience Optimization[…]

Six Ideas for Social Media Marketing Goals

You set #goals every day. You get up at a 5:00am.  You exercise for an hour four days a week.  You get the kids to soccer on time.  Not to mention your business goals, financial goals and personal goals. But have you set your social media marketing goals? I’m not talking about just increasing your Read more about Six Ideas for Social Media Marketing Goals[…]

What To Think About In Social for 2016 | Social Media Trends

Social Media Trends 2016 For my classes, I integrate a social media trends section.  It is important to link what they are learning to the bigger picture. What I’ve done for you is summarize some of the information I researched from Forbes, Social Media Today, HubSpot, Social Media Examiner, Pew Research Center, and Huffington Post for 2016.   Mobile Read more about What To Think About In Social for 2016 | Social Media Trends[…]