Of all the social marketing channels, blogging seems to be the most overwhelming.
Why? Because it involves the creative process. No one, and I mean no writers are inspired by the blank page or screen. Most will tell you that just getting their “buts in the seat” is the biggest challenge of being a writer. I love what Michael Hyatt quotes John Podhoretz in his blog How to Blog If You Don’t Have Time:
“Let me tell you about writers. Writers sit. Then, after a while, they stand. They pace. They sit again. Sometimes, they talk on their telephone. Or they surf the Internet. At some point, they generate words.”
Practical Tips on How To Find Time To Blog
So what are you to do if you are a business owner or professional who wants to blog, but find yourself sitting, standing, pacing, surfing and talking rather than writing?
Here’s how to find time to blog that I use all the time.
- Create a content calendar – I know those of you who I talk to regularly say I’m a broken record about this, but really it’s what helps organize your thoughts and keeps you on task.
- Create a writing schedule – This means setting time aside in your schedule to write. If that means you can only write one blog a month, so be it. That adds 12 new pages to the internet where people can find your stuff and did you know most new customers find people through their blogs when they are looking for solutions. True enough.
- Sit in the chair – Just like John says, you’ll find anything else to do but write so get your but in the chair and write. Even if what you start with is an outline or complete junk. That’s okay. The good stuff will follow.
- Keep it short – You don’t have to write War and Peace. Sure you can have longer blogs, but at the beginning shoot for 300-500 words. To give you a visual, I’m at 300 words right about here. See that’s not too long.
- Write about what you know – Start with what you know and grow from there. Remember what you know and take for granted others do not. You’ll look like a rockstar. Promise.
If you haven’t done a lot of writing in your career, this might feel like too much. That’s when you want to collaborate with someone. Get a freelance writer to help you. They can write everything for you, or work with you to write your blog.
You have so much to offer. Your customers know that. Don’t play small (our mantra lately). Get out there and share your stuff. Then watch people start to take notice.