Post Holiday Slump? Not If You Plan

Avoiding The Holiday Slump

“Christmas doesn’t come from a store, maybe Christmas perhaps means a little bit more…” ~ Dr. Seuss

January 2nd

The day the world wakes up and returns to reality. Even the years when I worked the week between Christmas and New Years (except when I was in retail), didn’t feel like reality.  The phone didn’t ring as much. There were less meetings.  Everyone left the office on time.

But, depending on the year, when the alarm rings on January 2nd, reality returns.

What does that mean for your business?

The Post Holiday Slump

For some businesses January 2nd means the start of their “slow time.” After the frantic pace of the holidays January and even February can be slow months.  However, they don’t have to be.

What if your business maintained some of the momentum of the holidays?

I think many businesses use up all their energy during the holidays both personally and professionally that when January comes around, they have no energy left.  January becomes a built in rest stop in the year.

If you don’t want this to happen, you need to get your plan in place now.

Focus On Those New Relationships

During the holidays, people are more likely to try your products or services.  They may purchase them directly or buy gift cards.  When January rolls around, you want them to take advantage of the products, services or gift cards.

Did you know nearly one billion dollars in gift cards go unused?

Not only is this bad for your business from an accounting stand point (they aren’t counted as a sale until they are used), but you are missing an opportunity to build relationships for future sales.

With over 50% of people requesting gift cards and over 50% of people purchasing gift cards, this is a good place to start your marketing efforts.

This year use January and February the months where you foster those relationships.

How To Avoid The Holiday Slump

  1. Plan Your Promotions Now – Promotions don’t have to be about giving away stuff.  Promotions for January and February could be about encouraging people to stop in and visit.  Maybe it is a theme a week or special days during the month.  You decide, but get them on your calendar.
  2. Create Your Social Media Posts Now – With your calendar in hand, think about your messages for social media now.  Use tools like Canva to create eye catching social media posts.  You can use these images in your email marketing to tie things together.  Do your research on important hashtags to include.
  3. Schedule Your Marketing Messages Now – Why wait until December or even January to get your stuff out there.  Using scheduling tools like Hootsuite, Co-Schedule, Facebook Scheduling, or other services, you can have your messages ready to go for January 2nd.  You can even write your emails now and have them scheduled to go out when you need them to.

This year, avoid the holiday slump by kicking off strong with a strong plan.  Focus on building strong relationships and it will pay off for the whole year.


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