marketing-plan

Marketing Plan Delivers Ideal Customers

The Call The phone rings.  You glance at the number and cringe.  It’s that customer.  The one who takes all your time, is never happy, and always seems to need “a little more help.” Marketing Plan Ah-Ha Early in my business, I had several of those clients.  I told a colleague, “I think I attract Read more about Marketing Plan Delivers Ideal Customers[…]

Value is in the Eye of Your Customers

  Value, Is Not About You “Buy our stuff because it’s good for you,” could be a mantra for marketing and advertising pre-social media.  Things are different now. Small business owners tell me they are frustrated because people aren’t jumping off their Facebook page and making their phone ring.  When I look at what they Read more about Value is in the Eye of Your Customers[…]

How Can I Get More Done In My Day?

It is not enough to be busy…The question is: what are we busy about? ~ Henry David Thoreau Trying To Get It All Done Are you challenged getting your to do list done? Personally, I there are over 150 items on my list for this month alone!  Without a plan, I feel discouraged, demotivated run Read more about How Can I Get More Done In My Day?[…]

Do I Need a Marketing Plan?

  60% of the most effective B2C marketers have a documented strategy – Content Marketing Institute With a documented content strategy, producing a variety of engaging content for customers will be easier.  This is a great marketing tactic that should be absorbed – and acted on. – Neil Patel   Working Without a Marketing Plan Read more about Do I Need a Marketing Plan?[…]

Why Is Time Management So Hard?

“Give me six hours to chop down a tree and I will spend the first sharpening the ax.” ~ Abraham Lincoln Ugh, Another Time Management Seminar I remember saying those exact words early in my career.  I believed I planned well.  My job didn’t allow me to stay on top of things.  Customer questions, employee Read more about Why Is Time Management So Hard?[…]