What Is A Content Library?

“Content is the emotional and informational bridge between commerce and consumer.” ~ Jay Baer, President & Social Media and Content Marketing Strategist, Convince and Convert.   How Often Do I Need To Post? It’s day one of my new social media strategy certificate program, and just like all the other classes, this is the hottest question Read more about What Is A Content Library?[…]

Do I Need a Marketing Plan?

  60% of the most effective B2C marketers have a documented strategy – Content Marketing Institute With a documented content strategy, producing a variety of engaging content for customers will be easier.  This is a great marketing tactic that should be absorbed – and acted on. – Neil Patel   Working Without a Marketing Plan Read more about Do I Need a Marketing Plan?[…]

Your Social Media Marketing Call To Action

Good content always has an objective; it is created with intent. It therefore carries triggers to action. ~ Anne Handley The Social Media Marketing Conversation I’m sitting in another meeting listening to the same conversation around social media marketing.  “It’s great.  We need to do it.  Let’s get the intern to set us up on Read more about Your Social Media Marketing Call To Action[…]

What To Think About In Social for 2016 | Social Media Trends

Social Media Trends 2016 For my classes, I integrate a social media trends section.  It is important to link what they are learning to the bigger picture. What I’ve done for you is summarize some of the information I researched from Forbes, Social Media Today, HubSpot, Social Media Examiner, Pew Research Center, and Huffington Post for 2016.   Mobile Read more about What To Think About In Social for 2016 | Social Media Trends[…]