marketing-plan

Marketing Plan Delivers Ideal Customers

The Call The phone rings.  You glance at the number and cringe.  It’s that customer.  The one who takes all your time, is never happy, and always seems to need “a little more help.” Marketing Plan Ah-Ha Early in my business, I had several of those clients.  I told a colleague, “I think I attract Read more about Marketing Plan Delivers Ideal Customers[…]

text-deliver

Text and Deliver

  Text: The Next Marketing Frontier Text marketing is already here. You may already be receiving notifications such as your pizza delivery  (think Domino’s commercial) or, my favorite, your Amazon package has arrived.  You might even receive messages as you get close to your favorite store about their daily specials. Studies show, and so has Read more about Text and Deliver[…]

Value is in the Eye of Your Customers

  Value, Is Not About You “Buy our stuff because it’s good for you,” could be a mantra for marketing and advertising pre-social media.  Things are different now. Small business owners tell me they are frustrated because people aren’t jumping off their Facebook page and making their phone ring.  When I look at what they Read more about Value is in the Eye of Your Customers[…]

Do I Need a Marketing Plan?

  60% of the most effective B2C marketers have a documented strategy – Content Marketing Institute With a documented content strategy, producing a variety of engaging content for customers will be easier.  This is a great marketing tactic that should be absorbed – and acted on. – Neil Patel   Working Without a Marketing Plan Read more about Do I Need a Marketing Plan?[…]

How Much Time Should I Spend On Social Media?

The biggest question I get is, “How much time should I spend on social media?”  It’s hard to think about squeezing something else into those 1440 minutes we have every day. Solution: Schedule Your Social Media My answer is simple, it will take as much time as you make for it.  You can spend 10 Read more about How Much Time Should I Spend On Social Media?[…]